02 — Product Design · Art Direction
Aura E-commerce
An e-commerce experience that treats the catalog like an editorial page, not a utility rack.
Objects for the way you live.
A small catalog of considered pieces — lamps, ceramics, and tools for the table.
Arc Lamp
$120
Bowl
$42
Candle
$18
Vase
$65
Tray
$88
Stool
$140
Context
Aura is a fictional home-goods brand. The brief: a storefront that feels like a well-edited shop — considered, warm, and calm — rather than the usual wall of tiles and discount badges.
Problem
The default e-commerce layout competes with itself: every product shouting for the same pixels. For a brand selling considered objects, that noise is the opposite of the message. The storefront needed to slow the eye down, not speed it up.
Approach
I applied an editorial grid to the product grid. Photography gets room to breathe, copy stays in a quiet type scale, and the interface recedes so the object becomes the hero. Navigation is one line; filters are a secondary thought.
Design
A responsive catalog built on generous margins, a consistent 12-column rhythm, and a restrained palette that lets the products carry the color. Each listing is treated like a plate in a magazine: image, name, price, nothing more.
Outcome
A visual system and storefront direction for the concept brand. Design exploration — no live store, no sales data. The takeaway is the rhythm: what you remove matters as much as what you keep.